The typical features between them are usually considered as aspects in the fresh hiera rchy of the system, and relating to additional characteristics, these aspects themselves are integrated to type elements of a increased hierarchy, until factors of the one highest structure are lastly shaped. (2) Organization of verdict matrix Verdict matrix even comes close the relative importance between the certain unit (elem ent) of the previous hierarchy and capital t he associated device of this chain of command.By making use of this study method, the advancement strategy of enterprise diversification is analyzed clinically and reasonably with Evergrande group as the example.
Application Of Matrix Free Public FullDiscover the sides study 17 million users 135 million periodicals 700k study projects Sign up for for free Public Full-text 1 Accessible via permit: CC BY 4.0 Articles may end up being subject matter to copyright. A new method of organization strategic analysis, the AH PAnsoff Matrix analysis method, can be put ahead in this papers for the very first time and used in the organization practices. By using this research method, the growth strategy of organization diversification is analyzed clinically and rea sonabIy with Evergrande group as the example. And finally, main processes of the method are described. INTRODUCTION Diversified developm ent strategy will be a type of organization development strategy chose n by th age organization in order to increase revenue and take up more michael arket, which is certainly generally ideal fo r large corporations with great financial power, large scale of development and substantial market share. Regarde d as one element of the business strategic decision researc h, the research of organization diversifica tion strategy is certainly curre ntly researched by various domestic specialists and students in the following factors:(1)the romantic relationship between age nterprise diversification technique and busi ness overall performance. Liu Hongwei3, the scholar form Xiangtan University or college has performed empirical researc h on the related examples, the outcomes of which demonstrated t head wear enterprise diversity strategy proceeded to go against the advertising of businesses technological cover skills, and the harmful effect brought by can by di versification strategy could end up being destabilized by improving the technological rese arc and advancement.(3)t he relationshi p between variation strategy and characteristics of business owners. Cheng Chuanming4, the scholar from Nanjing College or university validated the connection bet ween entrepreneurs personal history characteristics and diversi fication strategy based on the -panel information of general public com panies, the results indicating that educational history of the entrepreneur was in positve correlatio in with the dégr ee of business diversification, the diploma of business diversification would end up being highe ur if business owner had a technical history, and the degree of enterprise diversity would end up being lower i n entrepreneur acquired a monetary history.(4)the partnership between organization diversifica tion technique and the selection of focus on industry. Lan Weiguo5, the scholar from Beijing College or university of Technologies researched the correlation of diversity strategy and industry life cycle, and methods to understand and assess enterprise diversification industry. Application Of Matrix How To Carry OutAbove all, nowadays, the stud con of business diversification technique executed by national expert h and college students were m ainly restricted to the relevance of enterprise diversification growth strategy and enterprise company pe rformance, enterprise technological features and entrep reneurs characteristics, lacking of related research methods abou capital t how to carry out the strategy of diversifying éffec tively and hów t o choosé appropriate diversification technique for the companies development. This papers puts forward a new m ethod of organization strategic analysis, the AHPAnsoff Matrix evaluation method that is definitely inn ovative and practical. This technique was applied i n the business practices, and can effectively analyze the enterprise diversification development strategy. THE Basic principle OF ANSOFF MATRIX Evaluation Ansoff Matrix, furthermore named Item Market Expansi on Grid or Development Vector Matrix, will be a analysis method used in the evaluation of items and markets, which has been suggested by Ansoff, the father of tactical DOI: 10.1051 M Owned m y t he freelance writers, released by EDP Sciénces, 201 00 ( 201 ) 20 1 conf Watts eb of Conferences MATEC atec meters, 00 6 6 6 4 4 4 4 1 1 0 0 6 6 This is usually an Open Access post dispersed under the conditions of capital t he Creative Commons Attribution License 4.0, which perm its distribution, and duplication in any moderate, pr ovided the unique wor k is correctly cited. This method can be use n to analyze the ideas for enterprise t o expand the market and develop new products even more objectively and precisely, and is extensively applied in enterprise strategic administration. The matrix evaluation is com asked of four study strategiesne watts products strategy, existing items strategy, fresh market strategy and t he existing market strategy. For an enterprise im plementing diversity technique, it is usually confronted with brutal competition in terms of marketplace and pr oducts both. Thus, the analysis of the fóur resea rch methods offers an essential significance on the business strategy. Table1 Ansoff Matrix new products products expansion strategy combination technique existing products market penetration strategy marketplace development strategy existing marketplace new market Desk 1 will be the base type of Ansoff Matrix. Application Of Matrix Full Make UseAnsoff matrix can assist enterprise manag emergency room to implement stratégy mode in á scientific and éffectiv e way, ánd the basic appIication procedures of Ansóff Matrix are ás follows: Enterprises considér whether the éxisting products in thé existing market cán get more markét share (market pénetration strategy); Businesses consider whet her brand-new market can end up being developed for the existing products (michael arket advancement strategy) Corporations conside r whether brand-new pr oducts can be created for the present market to fulfill the want of even more clients (products y xpansion strategy); Companies conside l whet her fresh products and brand-new market can be developed by producing full make use of of the benefits in pr oducts, technology nology and meters arket, which is certainly a comprehensi ve technique to enable organization to devel óp in multi-Ievels and all factors (co mbination strategy). Organization OF ANSOFF MATRIX ANALYSIS Evergrande group is usually a large organization implem enting the technique of diversified devel opm ent, with true property as the primary business. ![]() The strategy of diversified development transported out by companies is counter top to th at the single specific business strategy applied by othe ur enterprises. Regarding to the rule of An soff Matrix analysis, desk 2 establishes diversification company development strategy for Evergrande team based on four study techniques of Ansoff Matrix. It is a kind of modelizing and quantifying procedure for complicated decision-m aking ideas of the choice meters aker. The fundamental procedures of evaluation are simply because comes after 7: (1) Restaurant of hierarchical construction model. On the foundation of in-depth analysis of the actual problem s i9000, all the appropriate factors are usually decomposed into many hierarchies from best to bottom according to di fferent attributes and are usually determined into groupings relating to whether expressing h ome typical characteristics. The typical characteristics between them are usually considered as aspects in the brand-new hiera rchy of the system, and regarding to extra characteristics, these factors themselves are incorporated to form aspects of a increased structure, until aspects of the individual highest structure are finally formed. Organization of verdict matrix Verdict matrix comes anywhere close the relatives significance between the specific device (elem ent) of the prior hierarchy and capital t he associated unit of this structure.
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